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Big Ideas,
I help brands elevate their ecommerce presence through strategic storytelling, UX optimization, and data-informed digital marketing
What I Do
What I Do
Strategic Brand Execution Meets Digital Performance
Strategic Brand Execution Meets Digital Performance
I specialize in aligning brand identity with high-performing digital touchpoints. With a background in luxury retail commerce and a master’s focus in digital marketing, I bridge creative storytelling with analytics-driven optimization.
Core Focus Areas:
Core Focus Areas:
Brand & Content Strategy
UX-Focused Ecommerce Optimization
Landing Page Development
SEO & Organic Growth Strategy
Customer Journey Refinement
Impact Highlights
Impact Highlights
Led platform migration from Magento to Shopify Plus
Led platform migration from Magento to Shopify Plus
73% increase in new users and 16% increase in returning users
Developed SEO-driven product and content strategy
Developed SEO-driven product and content strategy
18% increase in organic search traffic
Manage and optimize luxury ecommerce experiences across thousands of SKUs
Manage and optimize luxury ecommerce experiences across thousands of SKUs
23% increase in revenue
Case Studies
Case Studies
Shopify Migration & UX Optimization
Transforming legacy Magento infrastruction into a scalable, brand-aligned ecommerce experience
My Approach
My Approach
Brand First. Always.
Performance should amplify brand identity - not dilute it.
Data Informs Creativity.
Analytics guide optimization, but storytelling drives emotional engagement.
User Experiences in Strategy.
Navigation, content hierarchy, and page flow directly impact customer trust and conversion.
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